• Sun. Jul 3rd, 2022

KAWS and Serpentine team up with Fortnite to bring art to the metaverse

Today, Epic Games announced a new collaboration between Fortnite, artist KAWS and London’s Serpentine

In a first-of-its-kind experience bridging the physical and virtual art worlds, players can experience a recreation of KAWS’ global art project NEW FICTION – which opened today at London’s Serpentine North Gallery – in Fortnite. 

This is the first time Fortnite has made a real-world art show accessible virtually to its millions of players around the world.

A few highlights from the collaboration: 

  • The gallery will be featured starting today and until January 25 at 3pm GMT, accessible from Fortnite’s Discover page
  • Nate Nanzer, VP of Global Partnerships at Epic Games says
    • “This is the second time we’ve partnered up with KAWS to bring his unique artistic vision to Fortnite – and the first time Fortnite has made a real-world art exhibit accessible virtually to our millions of players around the world. Art and creative culture inspire our players on a daily basis, and we’re thrilled that this partnership will bring the work of KAWS to an even more diverse global audience. This is a space we plan to continue to invest in over the coming years”. 
  • Artist KAWS, said:
  • “This is an incredibly exciting project for me. I always like exploring new mediums for my art. The collaboration with Fortnite means everything is coming together in a complex exhibition that takes place in parallel realities. I want to thank the incredible teams at Fortnite and Serpentine.”

Please check out the blog post for more details.

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